Jamie Campbell

Jamie Campbell was born and raised in Niagara Falls, Ontario. In 2006, he received his BFA from Ryerson University in Toronto and is a recent MFA graduate from Concordia University in Montreal, Quebec. His work has been exhibited and published internationally. Campbell currently lives and works in Toronto. Today we share his series This Will Never Last.

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This Will Never Last

“When the real is no longer what it used to be, nostalgia assumes its full meaning.”
– Jean Baudrillard

I’ve never really been too much of a sentimentalist, when it comes to photography. It is just the medium I use. A photograph can only ever be an image-idea of the visual it represents. It cannot be the thing, or the happening, or the space unto itself. It will always just be a photograph, right? That is, admittedly, a hard thing to remember at times.

When I look at this series of physical photographs, I feel like every individual moment has been lost. It is a fleeting secret I haven’t wholly shared. Its reincarnation is there, in a haunting visual form in front of me, but these moments (contradictory to the mediums intention) will never last.

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To view more of Jamie’s work, please visit his website.



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