Ordinary Magazine

Max Siedentopf is a multidisciplinary creative and co-founder of Ordinary, a magazine he founded together with the designer Yuki Kappes. Ordinary’ is a quarterly fine art photography magazine which takes a refreshing look at the mundane objects around us. Every issue revolves around one of these ordinary objects, which also comes as an extra inside the magazine. This object is sent to artists from around the world, to work their magic with it.

Bianca Pilet

Blaise Cepis


The second issue is all about the sponge. A sponge is a tool or cleaning aid consisting of porous material. Sponges are usually used for cleaning impervious surfaces. They are especially good at absorbing water and water-based solutions. Sponges are commonly made from cellulose wood fibres or foamed plastic polymers.

On average people couldn’t care less about sponges. A missed opportunity if you ask us. Ordinary is here to put the ‘extra’ in extraordinary.

Artists Include:
Thomas Albdorf, Mauricio Alejo, Roger Ballen, Olaf Breuning, Blaise Cepis, Harmen de Hoop, Annegien Van Doorn, Brad Downey, Petros Efstathiadis, Maurice van Es, Kostis Fokas, Jacob Haupt, Inka & Niclas, Thomas Nondh Jansen, Anouk Kruithof, Mazaccio & Drowilal, Bianca Pilet, PUTPUT, Augustin Rebetez, Anna Lomax & Rebecca Scheinberg, Dom Sebastian, Yumiko Utsu, We Make Carpets.

Harmen De Hoop

Inka Niclas

Inka Niclas


Jacob Haupt


Kostis Fokas


Mauricio Alejo




Roger Balle


Thomas Albdorf


Thomas Nondh Jansen


Annegien Van Doorn


Yumiko Utsu


To view more of Ordinary Magazine and to order a copy, please visit their website.

What We've Read!

At Aint-Bad we are dedicated to photography and printed matter. From our magazines to our artist monographs, the printed page is what we live for. Each month we will gather books that catch our eyes and build an online library with the hope to inspire and support fellow bookmakers out there.